Frequently Asked Questions

Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.

Connecting With Client Pain Points Sharing Media Clips Offering Quick Education Providing Information and Advertising Showcasing User-Generated Content Showing the Completed Buyer Journey Sharing the People Behind the Brand Creating Product Demonstrations Doing Unboxing Videos Providing Quick Daily Updates Creating Giveaway Contests Driving Traffic to a Sales Page

These videos have higher retention rates, making it more likely to capture the viewer’s attention – and for longer. With at least 55% of videos viewed on mobile devices running under 5 minutes, short video is ideal for smartphone users.

A common reason why your videos get no views is that they do not hold the viewer’s attention. The shorter the content the more each second counts. That’s why editing and removing fluff is so important.

Now, short-form content’s popularity is rapidly rising. Many people, especially younger generations, are watching videos that are less than one minute long. Major social media platforms are now offering opportunities to create short content. This can make video content more accessible for viewers and content creators.